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The Manifesto

Why we built Prism3.

For AU and US founders running Shopify stores between $150K and $1M who are tired of agencies that report instead of grow.

The trigger was a call with a Shopify DTC founder who had spent 11 months and roughly $40K with a previous agency. They had shipped monthly reports, 40+ blog posts, and a rebrand deck — and the store's conversion rate hadn't moved a single point. In 40 minutes on that diagnostic call, we found six things nobody had looked at: broken product schema, three redirect chains bleeding buyer-intent traffic, and a mobile checkout that a lot of buyers physically couldn't complete. That was the last straw. We built Prism3 the following week.

Most performance marketing agencies sell you a package before they understand your problem. SEO retainer. Ad bundle. Social media management. Pick one, sign here, and somewhere between the onboarding call and the third monthly report, you stop being a founder trying to grow a business and start being a line item in someone else's pipeline.

That's not a service model problem. It's a values problem.

Prism3 exists because the founders doing $150K to $1M on Shopify — the ones making every marketing decision themselves, on lean budgets, without a committee — deserve the same quality of forensic growth work that enterprise brands pay seven figures for. Not a junior account manager running templated reports. Not an agency that bills hours for "strategy sessions." Actual execution: fixing what's breaking your conversion rate, building the organic engine that compounds month over month, and getting your brand into AI search answers before your competitors even know the game has changed.

The forensic growth engine underneath your Shopify store.

What we do

Forensic CRO Organic SEO Generative Engine Optimization Conversion Architecture AI Overview Citations Diagnose Before Prescribe

What we don't do

Paid ads 12-person account teams Monthly reporting decks Bloated retainers 12-month lock-ins Junior-AM handoffs

3

Services · done deep

$150K–$1M

AU/US Shopify ARR

The Backstory

OUR STORY

I came into growth through data, design, and obsession with why things do — or don't — convert.

Talha Butt — Founder. Growth partner to AU & US Founder-led SMBs.

Most CRO specialists run tests without understanding why users behave the way they do. Most SEO agencies chase rankings without asking whether the traffic actually buys. Most GEO practitioners copy AI citation tactics without understanding the semantic architecture that earns them. The intersection of all 3 — user behaviour research, organic search authority, and AI answer-engine positioning, all grounded in real conversion measurement — is where the actual growth work happens. That's what Prism3 does. That's all it does.

Our Perspective

Our 3 Cents.

3 things we believe that most agencies won't say out loud.

01 Cent

Manager-as-Team-of-One

You will not be handed off to a junior account manager after signing. The person you talk to on the diagnostic call is the person doing the work — for the life of the engagement. Strategy to reporting. No approval layers.

You get founder-level attention, not a rotating cast of juniors learning on your budget.

02 Cent

Cross-Functional Collaboration

SEO builds authority, CRO converts what SEO delivers, GEO captures AI-driven discovery before your competitor claims the position. Each lever amplifies the others — not competing for budget in separate campaigns.

One weekly cadence with all three levers moving in step — not three siloed reports contradicting each other.

03 Cent

Signal, Not Noise

Every decision is backed by measurement, not intuition. You see one weekly report with the number that moved and why — not a 90-page deck designed to look like work.

Every metric you see was picked because it moves revenue. Anything that doesn't got cut from the report.

Who We Work With

  • AU & US Shopify DTC founders doing $150K–$1M ARR
  • Niche DTC brands with a real point of view — wellness, streetwear, supplements, gear, coffee, skincare
  • Owner-operators who decide without committees
  • Local service businesses in the US and Australia
  • B2C lead-gen websites
  • SaaS platforms at the SMB tier

Who We Don't Work With

  • Enterprises needing full account teams
  • White-label / agency-as-client arrangements
  • Pre-PMF brands without data to act on
  • Founders who want us to run Meta or Google ads — that's not our craft (yet)
  • Founders who want monthly PDFs with no accountability — we ship measurable output, not reporting theatre
  • Brands in categories with zero organic search volume — we're honest when SEO can't help

OUR CORE VALUES

Diagnose Before Prescribe

No proposal gets sent until we can point to the specific thing in your store costing you revenue this month. Fair to us. Fair to you. Protects both sides from bad work.

Founder-Level Ownership

The person on the diagnostic call is the person doing the work. No junior account manager transition after signing. You own your business. We work like it's ours too.

Signal Over Reporting Theatre

Weekly reports show the one number that moved and why. Not impression counts. Not ranking screenshots without context. Numbers you can bank — or we don't report them.

Your Questions, Our Answers

Your
Questions
Answered .

Still have questions? Reach out to us and we'll answer within 24 hours.

01 I've been burned by a previous agency. What's actually different here? Start here

The forensic diagnostic. Before we quote scope, we show you exactly where conversions are leaking — session-by-session evidence, not "we think the H1 should change." If the diagnostic doesn't uncover something you can act on, you owe us nothing and we don't take the engagement.

02 Will I still be talking to the same person after signing, or do I get handed off?

The senior who runs your diagnostic is the same person who runs your engagement — no bait-and-switch to a junior. If a specialist joins for a specific workstream (schema, technical SEO), you're introduced directly. No 12-person account teams. No monthly reports nobody reads.

03 How does the free diagnostic actually work? Is there a catch?

30 minutes. We share screen, walk your store, name the two or three highest-leverage conversion leaks we can see live, and tell you whether they're worth fixing. No email gate, no auto-drip, no pitch deck. If we can help, we tell you. If we can't, we tell you that too — and usually point you somewhere that can.

04 My product is in a niche category. Do you actually know my world?

We're built for niche Shopify DTC — categories where the buyer needs context before they trust the checkout (supplements, skincare, apparel, small-batch food, considered purchases). We don't run mass-market brands and we don't take generic "more SEO traffic" mandates. If you're in a category where positioning matters more than volume, that's exactly where we work.

05 What if I want to keep managing my own Klaviyo / ads / social?

Good — you should. We currently don't do Klaviyo, paid ads, or organic social. We build the organic growth engine underneath them — SEO, GEO, and Forensic CRO — so the traffic your Klaviyo flows and ads send actually converts. We hand off cleanly, brief your other partners, and stay in our lane.

06 What if my Shopify store is doing under $150K/year?

You're likely too early for what we do. Below ~$150K annual revenue, the highest-leverage move is usually paid acquisition and offer/product-market fit — not organic infrastructure. We'll say so on the diagnostic call rather than take an engagement that won't pay you back. When you cross that threshold, come back — that's the point CRO/SEO/GEO start compounding.

07 Can I cancel my plan at any time?

Yes. Month-to-month, no long-term lock-ins. We re-earn the engagement every month through results, not through contracts.

08 How quickly will I see results?

CRO is fast — most Forensic CRO clients see meaningful CVR lifts in 14–45 days because the leaks are already there; we just find and fix them. SEO and GEO compound — meaningful traction in 3–6 months, significant results by month 9–12. We set expectations upfront and show progress through weekly reports.

09 You're based in Lahore. How does that work for AU/US founders?

Remote-first from day one. Our client roster is majority US and AU Shopify DTC — the workflow, comms cadence, and reporting are already built for those time zones. You get heavy overlap with AU business hours and an early-morning window with US Pacific/Eastern. Async is the default; scheduled deep-work calls happen on your calendar.

10 What is GEO/AEO and why does it matter?

Generative / Answer Engine Optimization gets your brand cited inside AI answers — ChatGPT, Perplexity, Google AI Overviews, Gemini. 1 in 7 AU shopping queries now returns an AI Overview before the organic list. Traditional SEO gets you clicks; GEO gets you named inside the answer itself. Almost no AU agencies are building for it — the first-mover window is open now.

Founder-Grade Insights

Sharp takes. Zero fluff.

VIEW ALL INSIGHTS

Same Store. Same Product. Different Funnel.

This is what happens when you
diagnose and fix the funnel first.

Before
0.9%
CVR

Traffic coming in. Nobody converting. Ad spend bleeding.

0
AI citations

Invisible in ChatGPT, Perplexity, AI Overviews.

9x
Data error

Tracking was lying. Every decision based on fiction.

After
2.4%
CVR

+167% uplift. Same traffic. Revenue transformed.

4x
AI citations

Cited in Google AI Overviews within Month 1.

Fixed
Clean data

GTM rebuilt. Every metric now tracks reality.

30 minutes. Share-screen through your Shopify store. Two or three conversion leaks named live — worth fixing or not, we tell you. No pitch. No email gate. No auto-drip.

BOOK FREE DIAGNOSTIC

→ Honest assessment. We'll tell you if we're not the right fit.