Selected Work
Every number came from a real engagement — with the data to back it.
For AU and US Shopify DTC founders who want proof, not projections. Every CVR figure verified before it's published.
11 engagements. 5 disciplines. Every number verified; clients under NDA stay anonymous.
Every CVR figure calculated as ((new−old)/old)×100 and verified internally before publishing. No projections. No estimates.
Case Studies Published
Across SEO, GEO and CRO
Focus Markets
Australia · United States
Best Organic Visibility
US Private Jet Charter · 6 months
CVR within 14 days
0.9% → 2.4% · Niche DTC E-comm · Shopify Analytics, Jan–Feb vs May–Jun 2026
All Case Studies
11 engagements. Every number verified.
Scroll horizontally · Click any card
Australia · Shopify
Store Sales, Jul to Sep (alongside the work)
+17%
Average Order Value
3.6
Places Better Average Google Position
10 → 23
ChatGPT Referral Users a Month
Engagement
Ongoing SEO + AI Search (GEO)
Duration
Ongoing (results shown for the first 90 days, July to September 2026)
Australia · Shopify
Google Clicks, Jul to Sep
+87%
Store Sales (alongside the work)
+67%
Orders
#42 → #4
"Sunscreen Pregnant Safe", Jul to Aug
Engagement
Ongoing SEO + AI Search (GEO)
Duration
Ongoing (results shown for the first 90 days, July to September 2026)
Australia · B2B SaaS
Conversion Rate
30–40%
Faster Time to Conversion
3 wks
After the Changes Went Live
80–100
Daily Sessions Analyzed
Engagement
Fractional CRO · Daily Session Analysis
Duration
About 10 weeks (19 Jan to 26 Mar 2026)
United States · WordPress
Organic Visibility
1.97M
Impressions (3 months, Google Search Console)
+80%
Organic Traffic
+60%
Lead Conversion Rate
Engagement
SEO Lead · Technical + Content
Duration
6 months
Upstate New York, USA · WordPress
Conversion Rate
1.1% → 3.2%
Before vs After CVR
14 days
Time to Result
8 phases
Audit Depth
Engagement
8-Phase CRO Audit
Duration
14 days
United States · Shopify
CVR within 14 days
9×
Tracking Discrepancy Fixed
47%
ATC Sessions Hitting Sold-Out
5 phases
Audit Depth
Engagement
5-Phase Diagnostic Audit
Duration
Audit, then fixes
New Jersey, USA · WordPress
Organic Clicks
6/6
Target Keywords at #1
12/14
Keywords on Page 1
4
Google AI Overview Queries
Engagement
30-Day Local SEO Foundation
Duration
30 days
Pakistan · Shopify
Conversion Rate Increase
~2% → 3.6%
Before vs After CVR
+60–80%
Average Order Value
Single SKU
Store Architecture
Engagement
CRO + Revenue Architecture Rebuild
Duration
Project engagement
USA · Canada · Pakistan · Shopify
CVR Across All 3 Clients
3
Industries
3
Countries
1
Repeatable Methodology
Engagement
5-Phase LPO Framework
Duration
Multi-client engagement
Global (UAE-anchored) · Web SaaS + iOS/Android
User Engagement
+50%
User Retention
33+
Deliverables Produced
335
Contact Records Analyzed
Engagement
Fractional CRO · Onboarding & Retention
Duration
Intensive engagement phase
Atlanta, USA · Figma → Webflow
Brief to Live Site
Figma → Webflow
Design-to-Dev Pipeline
Healthcare UX
Compliance-Aware Design
Full System
IA + Design System + Build
Engagement
Conversion-Architected Web Build
Duration
Brief to live site
Your Turn
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Founder-Grade Insights
Sharp takes. Zero fluff.
SEO Why Programmatic SEO Is a Trap for Sub-$1M DTC
Programmatic SEO is being sold as a shortcut. For a Shopify store under $1M ARR it is a trap. Here is when it works, and the play that beats it.
Sep 15, 2026
SEO Topical Authority Is the New Backlink
Buying backlinks is dead. Buying topical authority is what agencies now sell wrong. Here is what a real cluster looks like, with a published example.
Sep 8, 2026
SEO Category Pages Are Your Highest-Leverage SEO Asset
Founders blog because agencies told them to. Meanwhile category pages, the ones with commercial intent, sit unoptimised. Here is the highest-leverage fix.
Sep 1, 2026
GEO Schema Markup That Actually Gets You Cited in AI Answers
Many Shopify stores have schema. Many have gaps in it. Here is the exact block we ship on every audit and how to verify it works.
Aug 25, 2026
Same Store. Same Product. Different Funnel.
This is what happens when you
diagnose and fix the funnel first.
Traffic coming in. Nobody converting. Ad spend bleeding.
Invisible in ChatGPT, Perplexity, AI Overviews.
Tracking was lying. Every decision based on fiction.
+167% uplift within 14 days of the fixes going live.
Cited in Google AI Overviews within Month 1.
GTM rebuilt. Every metric now tracks reality.
30 minutes. Share-screen through your Shopify store. Two or three conversion leaks named live — worth fixing or not, we tell you. No pitch. No email gate. No auto-drip.
BOOK FREE DIAGNOSTIC→ Honest assessment. We'll tell you if we're not the right fit.