We don't bundle.
We specialize.

The senior who runs your diagnostic is the same person who runs your engagement — no bait-and-switch to a junior. If a specialist joins for a specific workstream (schema, technical SEO), you're introduced directly. No 12-person account teams. No monthly reports nobody reads.

30 minutes. We share screen, walk your store, name the two or three highest-leverage conversion leaks we can see live, and tell you whether they're worth fixing. No email gate, no auto-drip, no pitch deck. If we can help, we tell you. If we can't, we tell you that too — and usually point you somewhere that can.

We're built for niche Shopify DTC — categories where the buyer needs context before they trust the checkout (supplements, skincare, apparel, small-batch food, considered purchases). We don't run mass-market brands and we don't take generic "more SEO traffic" mandates. If you're in a category where positioning matters more than volume, that's exactly where we work.

Good — you should. We currently don't do Klaviyo, paid ads, or organic social. We build the organic growth engine underneath them — SEO, GEO, and Forensic CRO — so the traffic your Klaviyo flows and ads send actually converts. We hand off cleanly, brief your other partners, and stay in our lane.

You're likely too early for what we do. Below ~$150K annual revenue, the highest-leverage move is usually paid acquisition and offer/product-market fit — not organic infrastructure. We'll say so on the diagnostic call rather than take an engagement that won't pay you back. When you cross that threshold, come back — that's the point CRO/SEO/GEO start compounding.

Yes. Month-to-month, no long-term lock-ins. We re-earn the engagement every month through results, not through contracts. One-time sprints are fixed-price projects with a defined scope and end date.

CRO is fast — audit in days 1 to 14, fixes live from day 15, first movement within 30 days. The leaks are already there; we just find and fix them. SEO and GEO compound — meaningful traction in 3–6 months, significant results by month 9–12. We set expectations upfront. A progress report every two weeks, and a monthly stakeholder report with every KPI, the data and next month's plan.

Remote-first from day one. Our client roster is majority US and AU Shopify DTC — the workflow, comms cadence, and reporting are already built for those time zones. You get heavy overlap with AU business hours and an early-morning window with US Pacific/Eastern. Async is the default; scheduled deep-work calls happen on your calendar.

Generative / Answer Engine Optimization gets your brand cited inside AI answers — ChatGPT, Perplexity, Google AI Overviews, Gemini. In our October 2026 check of the searches behind our AI SEO page, Google showed an AI Overview on nearly every result in Australia and the United States (Semrush). Traditional SEO gets you clicks; GEO gets you named inside the answer itself.