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CRO

More revenue from the same traffic.

Where, exactly, is your funnel leaking? We answer with data — session recordings, heatmaps, qualitative analysis. Then we ship tests: real A/B, statistical rigor, never 'this button felt better.'

  • Hypothesis-driven A/B testing — statistical rigor
  • Built on UX research, not opinion
  • Funnel rebuilds + AOV + retention
  • Same ad spend. Same SEO. More customers.

What it is

Most CRO advice on the internet is theater. Pop-ups, urgency timers, exit-intent overlays — tactics borrowed from 2018 e-commerce playbooks that don’t work anymore. Real CRO starts with one question: where, exactly, is your funnel leaking?

We answer that question with data, not opinions. Session recordings reveal where users get stuck. Heatmaps show what gets ignored. Qualitative analysis identifies the friction points your analytics can’t see. Then we ship tests — real A/B tests with proper statistical significance, not “this button felt better.”

The result: more revenue from the same traffic. Same ad spend. Same SEO. More customers. That’s the conversion architecture Sabri Suby writes about — we just build it into your Shopify store.

How we do it

  1. Audit. Heuristic evaluation, session recording review, heatmap analysis, journey mapping. Quantitative event tracking setup (GA4, GTM) so we measure what matters.

  2. Hypothesize. Every test starts with a clear hypothesis grounded in the qual + quant audit. No “let’s just try this.” If we can’t articulate what we expect to change and why, we don’t ship the test.

  3. Test. A/B testing with proper sample size and statistical significance — not “the variant felt better after three days.” Winners ship; losers teach.

  4. Compound. Stack wins. Each test outcome becomes input to the next hypothesis. CRO is a loop, not a launch.

What’s included

  • Full UX + CRO audit — heuristic evaluation, session recordings, heatmaps, journey mapping
  • Qualitative data analysis — Microsoft Clarity, Hotjar, ContentSquare
  • Quantitative measurement setup — GA4, GTM, proper event tracking
  • A/B testing program — hypothesis-driven, statistical rigor
  • Funnel rebuilds — registration flows, checkout, lead capture, onboarding
  • E-commerce optimization — upsell, cross-sell, bundle, AOV
  • Weekly reporting tied to conversion rate and revenue per session

How to engage

3 engagement models. Pick the stage you're in.

Every engagement starts with the same free diagnostic. Then we scope to fit the work and the budget — not the other way around.

Project / Sprint

$1,200–1,500 / mo

3-month minimum

Fixed scope, fixed price. Local Visibility Sprint, standalone audits, or discrete deliverables.

Best entry point

Fractional management

$550–900 / mo

Monthly retainer

We embed as your fractional SEO / GEO / CRO manager. Ongoing growth leadership without a full-time hire.

Best for sustained growth

Hourly

$20–25 / hr

Short-burst engagement

For budget-sensitive teams or warm leads. Lower friction; often converts to retainer.

Lowest commitment

Not sure which fits? Book a free diagnostic and we'll scope it together.

Common Questions

Questions we hear about CRO.

01 How is this different from generic CRO?

Most CRO advice on the internet is theater — pop-ups, urgency timers, exit-intent overlays borrowed from 2018 playbooks. Real CRO starts with one question: where, exactly, is your funnel leaking? We answer with session recordings, heatmaps, and qualitative analysis, then test with statistical rigor.

02 What kind of lift should I expect?

We don't promise specific numbers — that's how CRO agencies oversell. What we commit to: a documented testing program, hypothesis-driven experiments with proper statistical significance, and weekly reporting tied to conversion rate and revenue per session.

03 Do I need a lot of traffic to test?

Helpful but not required. Low-traffic sites can still benefit from heuristic and qualitative work — session recordings, journey audits, funnel rebuilds — even before formal A/B testing becomes statistically viable.

04 What tools do you use?

Microsoft Clarity, Hotjar, and ContentSquare for qualitative. GA4 + GTM with proper event tracking for quantitative. A/B testing through whatever platform fits your stack — VWO, Convert, native Shopify experiments, and similar.

Free Growth Diagnostic

Find out where you're
leaking customers.

No pitch. No slides. No follow-up sequence. Just the diagnosis — where the money's going and how to plug the hole.

Your Questions, Our Answers

Your
Questions
Answered .

Still have questions? Reach out to us and we'll answer within 24 hours.

01 I've been burned by a previous agency. What's actually different here? Start here

The forensic diagnostic. Before we quote scope, we show you exactly where conversions are leaking — session-by-session evidence, not "we think the H1 should change." If the diagnostic doesn't uncover something you can act on, you owe us nothing and we don't take the engagement.

02 Will I still be talking to the same person after signing, or do I get handed off?

The senior who runs your diagnostic is the same person who runs your engagement — no bait-and-switch to a junior. If a specialist joins for a specific workstream (schema, technical SEO), you're introduced directly. No 12-person account teams. No monthly reports nobody reads.

03 How does the free diagnostic actually work? Is there a catch?

30 minutes. We share screen, walk your store, name the two or three highest-leverage conversion leaks we can see live, and tell you whether they're worth fixing. No email gate, no auto-drip, no pitch deck. If we can help, we tell you. If we can't, we tell you that too — and usually point you somewhere that can.

04 My product is in a niche category. Do you actually know my world?

We're built for niche Shopify DTC — categories where the buyer needs context before they trust the checkout (supplements, skincare, apparel, small-batch food, considered purchases). We don't run mass-market brands and we don't take generic "more SEO traffic" mandates. If you're in a category where positioning matters more than volume, that's exactly where we work.

05 What if I want to keep managing my own Klaviyo / ads / social?

Good — you should. We currently don't do Klaviyo, paid ads, or organic social. We build the organic growth engine underneath them — SEO, GEO, and Forensic CRO — so the traffic your Klaviyo flows and ads send actually converts. We hand off cleanly, brief your other partners, and stay in our lane.

06 What if my Shopify store is doing under $150K/year?

You're likely too early for what we do. Below ~$150K annual revenue, the highest-leverage move is usually paid acquisition and offer/product-market fit — not organic infrastructure. We'll say so on the diagnostic call rather than take an engagement that won't pay you back. When you cross that threshold, come back — that's the point CRO/SEO/GEO start compounding.

07 Can I cancel my plan at any time?

Yes. Month-to-month, no long-term lock-ins. We re-earn the engagement every month through results, not through contracts.

08 How quickly will I see results?

CRO is fast — most Forensic CRO clients see meaningful CVR lifts in 14–45 days because the leaks are already there; we just find and fix them. SEO and GEO compound — meaningful traction in 3–6 months, significant results by month 9–12. We set expectations upfront and show progress through weekly reports.

09 You're based in Lahore. How does that work for AU/US founders?

Remote-first from day one. Our client roster is majority US and AU Shopify DTC — the workflow, comms cadence, and reporting are already built for those time zones. You get heavy overlap with AU business hours and an early-morning window with US Pacific/Eastern. Async is the default; scheduled deep-work calls happen on your calendar.

10 What is GEO/AEO and why does it matter?

Generative / Answer Engine Optimization gets your brand cited inside AI answers — ChatGPT, Perplexity, Google AI Overviews, Gemini. 1 in 7 AU shopping queries now returns an AI Overview before the organic list. Traditional SEO gets you clicks; GEO gets you named inside the answer itself. Almost no AU agencies are building for it — the first-mover window is open now.

Founder-Grade Insights

Sharp takes. Zero fluff.

VIEW ALL INSIGHTS

Same Store. Same Product. Different Funnel.

This is what happens when you
diagnose and fix the funnel first.

Before
0.9%
CVR

Traffic coming in. Nobody converting. Ad spend bleeding.

0
AI citations

Invisible in ChatGPT, Perplexity, AI Overviews.

9x
Data error

Tracking was lying. Every decision based on fiction.

After
2.4%
CVR

+167% uplift. Same traffic. Revenue transformed.

4x
AI citations

Cited in Google AI Overviews within Month 1.

Fixed
Clean data

GTM rebuilt. Every metric now tracks reality.

30 minutes. Share-screen through your Shopify store. Two or three conversion leaks named live — worth fixing or not, we tell you. No pitch. No email gate. No auto-drip.

BOOK FREE DIAGNOSTIC

→ Honest assessment. We'll tell you if we're not the right fit.