What it is
Most CRO advice on the internet is theater. Pop-ups, urgency timers, exit-intent overlays — tactics borrowed from 2018 e-commerce playbooks that don’t work anymore. Real CRO starts with one question: where, exactly, is your funnel leaking?
We answer that question with data, not opinions. Session recordings reveal where users get stuck. Heatmaps show what gets ignored. Qualitative analysis identifies the friction points your analytics can’t see. Then we ship tests — real A/B tests with proper statistical significance, not “this button felt better.”
The result: more revenue from the same traffic. Same ad spend. Same SEO. More customers. That’s the conversion architecture Sabri Suby writes about — we just build it into your Shopify store.
How we do it
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Audit. Heuristic evaluation, session recording review, heatmap analysis, journey mapping. Quantitative event tracking setup (GA4, GTM) so we measure what matters.
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Hypothesize. Every test starts with a clear hypothesis grounded in the qual + quant audit. No “let’s just try this.” If we can’t articulate what we expect to change and why, we don’t ship the test.
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Test. A/B testing with proper sample size and statistical significance — not “the variant felt better after three days.” Winners ship; losers teach.
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Compound. Stack wins. Each test outcome becomes input to the next hypothesis. CRO is a loop, not a launch.
What’s included
- Full UX + CRO audit — heuristic evaluation, session recordings, heatmaps, journey mapping
- Qualitative data analysis — Microsoft Clarity, Hotjar, ContentSquare
- Quantitative measurement setup — GA4, GTM, proper event tracking
- A/B testing program — hypothesis-driven, statistical rigor
- Funnel rebuilds — registration flows, checkout, lead capture, onboarding
- E-commerce optimization — upsell, cross-sell, bundle, AOV
- Weekly reporting tied to conversion rate and revenue per session