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Shopify SEO services that turn searches into sales

We fix the pages that carry your revenue first: collection pages, product pages and the technical problems that quietly cost you rankings. Prism3 is a founder-led Shopify SEO agency for DTC brands in Australia and the United States, and every recommendation we make is tied to sales, not impressions.

"l-ascorbic acid serum" (4,400 searches a month) at #1 · "sodium hyaluronate" #12 to #3 · a premium Australian skincare brand, July to September 2026 (Prism3 keyword tracking, Semrush Australia)

Month to month. No ranking guarantees. Founder-led.

Where Shopify stores lose search traffic

Shopify is a solid base for search. Fast hosting, clean themes and built-in sitemaps put you ahead of many platforms. Most of the losses come from things Shopify does by default, and from pages nobody wrote for a buyer.

One product, many URLs

The same product can be reached through its own page and through every collection it sits in. Filters and tags create more addresses. Shopify adds a canonical tag, but many themes still link to the collection version, so Google crawls duplicates and spreads one page's strength across several URLs.

Collection pages with nothing to read

Many buying searches, such as "vitamin c serum australia", land on collection pages. Most collection pages are a grid and nothing else, so Google has no reason to rank them for the search they exist to win.

Product pages that copy everyone else

Supplier descriptions appear word for word on other stores. Titles use internal product names nobody searches for, and there are no answers to the questions buyers ask before they buy.

Tag and filter pages wasting crawl

Every tag and filter combination can become its own URL. On a larger catalogue, that can mean more thin pages than products, and Googlebot crawls them instead of your new products.

Technical drag from apps and themes

Renamed products with no redirect, broken links, a slow theme, and apps that load scripts on every page, including apps you uninstalled months ago. Each one is small. Together they cost you crawl, rankings and sales.

Content that goes nowhere

Blog posts that never link to the collection and product pages that earn the revenue. They get read, but they never pass strength where it matters.

What our Shopify SEO services include

Every engagement covers the same groundwork. Your plan sets how much of it we do each month.

Shopify SEO audits and keyword map

A written Shopify SEO audit of your theme, apps, speed, indexing and pages, plus a keyword map that matches the buying searches in your category to the one page that should win each of them. You get it in writing, ranked by revenue impact, whether or not you keep working with us.

Shopify collection page SEO

Collection pages are usually your highest-value pages for search. We rewrite titles, H1s, introductions and buyer questions, and add internal links, so each collection answers one search clearly. Copy goes above and below the product grid, so products stay visible on mobile.

Shopify product and on-page SEO

Product titles written the way buyers search, unique descriptions for your top sellers, image alt text, and the details Google and AI assistants look for. Titles, meta descriptions, headings and internal links across collections, products, pages and blog posts, so each page has one clear job and two pages never compete for the same search.

Technical Shopify SEO optimisation

Duplicate URLs, canonical tags, redirects, broken links, thin tag and filter pages, robots.txt rules and Core Web Vitals. We fix them in order of revenue impact, inside your theme's Liquid code where needed, not with another app.

Structured data and internal links

Product, Offer, Review, FAQ and Breadcrumb markup done correctly, with one clean Product block per page instead of three conflicting ones from your theme and apps. Internal links then move strength from your content to the pages that sell.

Content and reporting

Buying guides, comparisons and answers to pre-purchase questions, organised in topic clusters around your collection pages, each linking to a page that sells. A progress report every two weeks and a monthly stakeholder report compare Search Console, Shopify and Google Analytics with the baseline set on day one, so you see sales, not just rankings.

Buyers now ask ChatGPT, Perplexity and Google's AI Overviews which store to buy from. We cover that with AI SEO (GEO), sold with SEO. Australian stores can also read about our ecommerce SEO agency in Australia service.

How our Shopify SEO service works

  1. Week 1

    1. Diagnose

    A free 30-minute diagnostic on a screen-share through your store, then the written audit and keyword map: what is wrong, what it costs you, and what to fix first.

  2. First 30 days

    2. Fix

    The technical and page fixes, in order of revenue impact, with a quick win inside 14 days where the data allows one.

  3. From month 2

    3. Build

    Collection pages, product pages and content, built around the searches your buyers actually use.

  4. Ongoing

    4. Measure (every two weeks and every month)

    A progress report every two weeks, and a monthly stakeholder report with every KPI, the data and next month's plan, all against the day-one baseline. First signals usually show in 60 to 90 days, and the gains compound from month 6.

We do not guarantee rankings. Anyone who does is selling snake oil.

Shopify SEO results for real brands

A premium Australian skincare brand

Store sales +69% alongside our work, July to September 2026 (Shopify Analytics).

"l-ascorbic acid serum" (4,400 searches a month) at #1 in September. "sodium hyaluronate" #12 to #3. "gua sha stone" #56 to #17.

Read the case study

Source: Shopify Analytics, Prism3 keyword tracking and Semrush Australia, July to September 2026.

A premium Australian reef-safe sunscreen brand

Store sales +87% and orders +67% alongside our work (Shopify Analytics).

Google clicks 522 to 1,060, about double (Search Console). "sunscreen pregnant safe" #42 to #4 (July to August, Prism3 keyword tracking).

Read the case study

Source: Shopify Analytics, Search Console and Prism3 keyword tracking, July to September 2026.

Lhasa Remedy, a US wellness brand

14 keywords on page 1 in the second month, including #1 for "tibetan incense benefits".

See our other work

Source: Semrush and Search Console, July 2026.

Why brands choose Prism3 as their Shopify SEO agency

Founder-led, start to finish

As a Shopify SEO agency run by its founder, the person who runs your audit also runs your work and joins your calls. There is no account-manager layer. Talha has four years of growth marketing experience across different industries and now focuses on DTC brands.

Month to month, honest about fit

No lock-in contract. You stay because the numbers move. First signals in 60 to 90 days, compounding from month 6. If SEO is not the right first move for your store, for example if the conversion rate is the real problem, we tell you on the diagnostic call.

Revenue, not impressions

Every report ties search results to sales in your own Shopify and Google Analytics numbers. If a keyword ranks but does not sell, we say so.

Shopify-specific, not generic SEO

We work inside Shopify's structure: Liquid themes, collection logic and the app ecosystem. A generic SEO checklist misses most of what holds a Shopify store back.

How to engage

Shopify SEO pricing

Two monthly Shopify SEO plans, month to month, cancel any time. Prices are in AUD and USD, and every plan starts with the free diagnostic.

AUD prices are the USD prices converted at 1 USD = 1.50 AUD and rounded to the nearest AUD $50.

Monthly (month to month, cancel any time)

Month to month

SEO

Buyer-intent search visibility for your Shopify store. No ranking guarantees.

AUD $1,300/month USD $850/month

Cancel any time


  • Technical SEO audit and fixes
  • Buyer-intent keyword strategy
  • On-page work on collection, product and blog pages
  • First signals in 60 to 90 days; compounding from month 6
  • Reporting tied to revenue, not impressions

We do not guarantee rankings. Anyone who does is selling snake oil.

Month to month

Most Popular

SEO + GEO

Search visibility plus being cited in AI answers. GEO is only sold with SEO.

AUD $1,750/month USD $1,150/month

Cancel any time


  • Everything in SEO
  • Structured data and entity setup for AI answers
  • Structural GEO signals live within 30 days
  • First AI citations usually in 60 to 90 days
  • AI-search visibility tracking across ChatGPT, Perplexity, Google AI Overviews and Gemini

We do not guarantee citations by AI assistants.

Published SEO retainers from Australian agencies vary widely. Digital Nomads HQ's June 2026 survey of 38 published "from" prices found an average entry price of AUD $1,496 a month, and StudioHawk's 2026 pricing guide puts growth-stage SEO at $1,500 to $3,000 a month and comprehensive programmes at $5,000 or more. Prism3 publishes its prices so you can compare before you book a call.

Sources: Digital Nomads HQ, How Much Does Digital Marketing Agency Cost in Australia? (11 June 2026); StudioHawk, SEO Pricing Australia 2026 (published 9 December 2025). Agency marketing pages, retrieved 22 October 2026.

Not sure which plan? The free diagnostic tells you, and it is free whether or not you hire us.

BOOK FREE DIAGNOSTIC

Questions about Shopify SEO

01What are Shopify SEO services?

Shopify SEO services improve how your Shopify store ranks in Google and appears in AI answers, so more buyers find it without paid ads. They cover technical fixes, collection and product page optimisation, structured data, internal links and content, measured against sales.

02Is Shopify good for SEO?

Yes. Shopify is fast, secure and lets you control titles, meta descriptions, redirects and robots.txt. Its weak spots are duplicate collection-path product URLs, tag and filter pages, fixed URL prefixes and app bloat. All of them can be fixed, which is most of what SEO for Shopify websites involves.

03How much do Shopify SEO services cost?

Prism3 Shopify SEO plans cost AUD $1,300 (USD $850) a month for SEO, or AUD $1,750 (USD $1,150) a month for SEO + GEO, month to month. For comparison, Digital Nomads HQ's June 2026 survey of 38 Australian agencies' published prices found an average entry price of AUD $1,496 a month, and StudioHawk's 2026 pricing guide puts comprehensive programmes at $5,000 or more.

04How long does Shopify SEO take?

Technical fixes are usually live within 30 days. First ranking and traffic signals typically show in 60 to 90 days, and gains compound from around month 6. Competitive categories and new domains take longer.

05Do you guarantee rankings?

No. Nobody controls Google's rankings, and anyone who guarantees them is selling snake oil. We commit to the work, the timelines and reporting you can check against your own data.

06What does a Shopify SEO audit include?

Our Shopify SEO audit covers indexing, duplicate URLs and canonicals, redirects and broken links, speed and app load, structured data, collection and product page content, internal linking, and how AI assistants describe your store. You get a written fix list ranked by revenue impact.

07What is the difference between Shopify SEO and ecommerce SEO?

Ecommerce SEO covers any online store. Shopify SEO applies the same principles to Shopify's specific structure: its URL rules, collection logic, Liquid themes and app ecosystem. If you sell on Shopify in Australia, see our ecommerce SEO agency in Australia page.

08Do I need an SEO app like Smart SEO?

Apps such as Smart SEO can save time on bulk meta tags, image alt text and basic structured data. They don't fix structural problems like duplicate URLs, thin collection pages or weak internal linking. If you use one, check that its schema doesn't duplicate your theme's markup.

09Do I need AI SEO as well?

If your buyers already ask ChatGPT, Perplexity or Google's AI Overviews for product recommendations in your category, yes. That is why our SEO + GEO plan exists. GEO is only sold with SEO, because AI answers rely on the same signals that rank pages.

10What do you need from me?

Read access to Google Search Console and Google Analytics, a collaborator invite to your Shopify store (never your password), and 30 minutes to talk through your products, margins and best-selling collections. That is enough for the free diagnostic. We do not change anything on your store without your approval.

Find out what your Shopify store is losing in search.

Book the free 30-minute diagnostic. We look at your store before we recommend anything, and we tell you honestly if SEO isn't the right move. No pitch. No email gate. No auto-drip.

BOOK FREE DIAGNOSTIC

Written by Talha Butt, founder. Last updated 26 October 2026.