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GEO

Get quoted by the AI your buyers ask.

Search is leaving page one. When your buyer asks ChatGPT for the best in your category, the answer is an AI summary — not a list of links. We make your brand the answer.

  • AI Overview + ChatGPT + Perplexity + Gemini coverage
  • Structured data done for machine extraction
  • Entity-based authority signals
  • SEO + GEO compounds — 40%+ better than SEO alone

What it is

Search is leaving page one. When your buyer asks ChatGPT for the best [your category] in [their city], the answer comes from an AI summary — not from a list of blue links. If your brand isn’t structured for AI to read, cite, and recommend, you’re invisible in the new search.

Generative Engine Optimization is the discipline of making your brand quotable by AI systems. That means structured data done right, content formatted for machine extraction, entity associations that AI models actually pick up, and a publication strategy that signals authority to the models behind ChatGPT, Perplexity, Claude, and Gemini.

This isn’t future-tense. It’s already happening — and most agencies are 18 months behind.

How we do it

  1. AI visibility audit. Where does your brand currently show up across AI Overviews, ChatGPT, Perplexity, and Gemini for your priority queries? What does the AI say about you — or your competitors?

  2. Structure. Schema markup, FAQ blocks, summaries, definitions, citation-worthy content formatting. The same content reformatted so AI can extract and quote it.

  3. Entity and authority. Brand mentions across credible publications and platforms that AI training corpora pick up. Entity disambiguation so the AI knows exactly who you are.

  4. Monitor. Ongoing tracking of your AI search presence and the downstream traffic and conversion impact. Iterate as AI models change — and they change weekly.

What’s included

  • AI Overview optimization for Google’s generative results
  • Structured data and schema markup for AI extraction
  • Entity-based content architecture
  • Citation-worthy content formatting — FAQs, summaries, definitions
  • Brand presence optimization across AI training corpora
  • AI visibility monitoring across Perplexity, ChatGPT, Gemini, and AI Overviews
  • Integration with traditional SEO (GEO + SEO are stronger together)

How to engage

3 engagement models. Pick the stage you're in.

Every engagement starts with the same free diagnostic. Then we scope to fit the work and the budget — not the other way around.

Project / Sprint

$1,200–1,500 / mo

3-month minimum

Fixed scope, fixed price. Local Visibility Sprint, standalone audits, or discrete deliverables.

Best entry point

Fractional management

$550–900 / mo

Monthly retainer

We embed as your fractional SEO / GEO / CRO manager. Ongoing growth leadership without a full-time hire.

Best for sustained growth

Hourly

$20–25 / hr

Short-burst engagement

For budget-sensitive teams or warm leads. Lower friction; often converts to retainer.

Lowest commitment

Not sure which fits? Book a free diagnostic and we'll scope it together.

Common Questions

Questions we hear about GEO.

01 Is GEO already relevant to my business?

If your category shows AI Overviews when you Google buying-intent terms, or if ChatGPT and Perplexity return recommendations for your category, the answer is yes — today, not next year. Most categories are already there.

02 How is GEO different from traditional SEO?

Traditional SEO optimizes for a ranked list of links. GEO optimizes for a single AI-generated answer. Different content formats (FAQ schemas, entity definitions, citation-worthy summaries) and different authority signals (publication strategy, entity associations) — but the two compound when run together.

03 Can you actually measure GEO results?

Yes. We monitor your visibility in AI Overviews, ChatGPT responses, Perplexity citations, and Gemini answers using a combination of manual sampling and emerging visibility tools. Reporting includes both AI presence and downstream traffic and conversion impact.

04 Do I need GEO if my SEO is working?

Combined SEO + GEO engagements outperform SEO-only by 40%+ in qualified traffic in our data. SEO captures the search list; GEO captures the AI summary above it. Run both.

Free Growth Diagnostic

Find out where you're
leaking customers.

No pitch. No slides. No follow-up sequence. Just the diagnosis — where the money's going and how to plug the hole.

Your Questions, Our Answers

Your
Questions
Answered .

Still have questions? Reach out to us and we'll answer within 24 hours.

01 I've been burned by a previous agency. What's actually different here? Start here

The forensic diagnostic. Before we quote scope, we show you exactly where conversions are leaking — session-by-session evidence, not "we think the H1 should change." If the diagnostic doesn't uncover something you can act on, you owe us nothing and we don't take the engagement.

02 Will I still be talking to the same person after signing, or do I get handed off?

The senior who runs your diagnostic is the same person who runs your engagement — no bait-and-switch to a junior. If a specialist joins for a specific workstream (schema, technical SEO), you're introduced directly. No 12-person account teams. No monthly reports nobody reads.

03 How does the free diagnostic actually work? Is there a catch?

30 minutes. We share screen, walk your store, name the two or three highest-leverage conversion leaks we can see live, and tell you whether they're worth fixing. No email gate, no auto-drip, no pitch deck. If we can help, we tell you. If we can't, we tell you that too — and usually point you somewhere that can.

04 My product is in a niche category. Do you actually know my world?

We're built for niche Shopify DTC — categories where the buyer needs context before they trust the checkout (supplements, skincare, apparel, small-batch food, considered purchases). We don't run mass-market brands and we don't take generic "more SEO traffic" mandates. If you're in a category where positioning matters more than volume, that's exactly where we work.

05 What if I want to keep managing my own Klaviyo / ads / social?

Good — you should. We currently don't do Klaviyo, paid ads, or organic social. We build the organic growth engine underneath them — SEO, GEO, and Forensic CRO — so the traffic your Klaviyo flows and ads send actually converts. We hand off cleanly, brief your other partners, and stay in our lane.

06 What if my Shopify store is doing under $150K/year?

You're likely too early for what we do. Below ~$150K annual revenue, the highest-leverage move is usually paid acquisition and offer/product-market fit — not organic infrastructure. We'll say so on the diagnostic call rather than take an engagement that won't pay you back. When you cross that threshold, come back — that's the point CRO/SEO/GEO start compounding.

07 Can I cancel my plan at any time?

Yes. Month-to-month, no long-term lock-ins. We re-earn the engagement every month through results, not through contracts.

08 How quickly will I see results?

CRO is fast — most Forensic CRO clients see meaningful CVR lifts in 14–45 days because the leaks are already there; we just find and fix them. SEO and GEO compound — meaningful traction in 3–6 months, significant results by month 9–12. We set expectations upfront and show progress through weekly reports.

09 You're based in Lahore. How does that work for AU/US founders?

Remote-first from day one. Our client roster is majority US and AU Shopify DTC — the workflow, comms cadence, and reporting are already built for those time zones. You get heavy overlap with AU business hours and an early-morning window with US Pacific/Eastern. Async is the default; scheduled deep-work calls happen on your calendar.

10 What is GEO/AEO and why does it matter?

Generative / Answer Engine Optimization gets your brand cited inside AI answers — ChatGPT, Perplexity, Google AI Overviews, Gemini. 1 in 7 AU shopping queries now returns an AI Overview before the organic list. Traditional SEO gets you clicks; GEO gets you named inside the answer itself. Almost no AU agencies are building for it — the first-mover window is open now.

Founder-Grade Insights

Sharp takes. Zero fluff.

VIEW ALL INSIGHTS

Same Store. Same Product. Different Funnel.

This is what happens when you
diagnose and fix the funnel first.

Before
0.9%
CVR

Traffic coming in. Nobody converting. Ad spend bleeding.

0
AI citations

Invisible in ChatGPT, Perplexity, AI Overviews.

9x
Data error

Tracking was lying. Every decision based on fiction.

After
2.4%
CVR

+167% uplift. Same traffic. Revenue transformed.

4x
AI citations

Cited in Google AI Overviews within Month 1.

Fixed
Clean data

GTM rebuilt. Every metric now tracks reality.

30 minutes. Share-screen through your Shopify store. Two or three conversion leaks named live — worth fixing or not, we tell you. No pitch. No email gate. No auto-drip.

BOOK FREE DIAGNOSTIC

→ Honest assessment. We'll tell you if we're not the right fit.