What it is
Search is leaving page one. When your buyer asks ChatGPT for the best [your category] in [their city], the answer comes from an AI summary — not from a list of blue links. If your brand isn’t structured for AI to read, cite, and recommend, you’re invisible in the new search.
Generative Engine Optimization is the discipline of making your brand quotable by AI systems. That means structured data done right, content formatted for machine extraction, entity associations that AI models actually pick up, and a publication strategy that signals authority to the models behind ChatGPT, Perplexity, Claude, and Gemini.
This isn’t future-tense. It’s already happening — and most agencies are 18 months behind.
How we do it
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AI visibility audit. Where does your brand currently show up across AI Overviews, ChatGPT, Perplexity, and Gemini for your priority queries? What does the AI say about you — or your competitors?
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Structure. Schema markup, FAQ blocks, summaries, definitions, citation-worthy content formatting. The same content reformatted so AI can extract and quote it.
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Entity and authority. Brand mentions across credible publications and platforms that AI training corpora pick up. Entity disambiguation so the AI knows exactly who you are.
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Monitor. Ongoing tracking of your AI search presence and the downstream traffic and conversion impact. Iterate as AI models change — and they change weekly.
What’s included
- AI Overview optimization for Google’s generative results
- Structured data and schema markup for AI extraction
- Entity-based content architecture
- Citation-worthy content formatting — FAQs, summaries, definitions
- Brand presence optimization across AI training corpora
- AI visibility monitoring across Perplexity, ChatGPT, Gemini, and AI Overviews
- Integration with traditional SEO (GEO + SEO are stronger together)